Mexico Mobile Scroll Node: A Founder-Focused Onboarding and Support Program

Proposal Type: Global Community

Authors: @HumbertoBesso

Summary

The main discussion took place in this forum post.

This proposal requests $30,000 USD in funding for a 3-month pilot phase to establish a mobile Local Community Scroll Node in Mexico, operating via the "Urbanika" bus. This initiative aims to be a dynamic, hyper-local operational arm of Scroll, traveling across Mexico to source, onboard, and support founders and Web3 builders. Support will be delivered through a hybrid Venture Studio/Grant-Prep model, providing intensive mentorship and workshops via a hybrid (online/IRL) cohort program facilitated by a network of national allies.

This program does not involve taking equity. Instead, participants commit to building exclusively within the Scroll ecosystem for at least one year post-program. Success will be measured by the number of Mexican teams joining Open Zero and Open Campus, as well as the number of Mexican teams receiving grants. Additional metrics to measure are contributions to the Scroll network growth (TVL, Transactions, MAUs). The primary expected outcome is the successful launch of a pilot cohort, demonstrating a viable model for talent onboarding and ecosystem growth for Scroll in Mexico, with measurable results within the 3-month timeframe.

Motivation

Mexico presents a significant opportunity for Scroll, boasting a vibrant tech community, strong university networks, favorable government experimentation, a large digital remittance market, and growing DeFi adoption. This program directly supports the Scroll DAO Local Nodes program's goals by:

1. Supporting Founders & Builders: Actively seeking and nurturing high-potential individuals to build impactful projects on Scroll.
2. Creating DAO Pathways: Preparing builders to successfully engage with and leverage Scroll's official grant and support programs, increasing high-quality Mexican representation.
3. Nurturing Talent: Developing skills needed for sustainable Web3 projects.

The "Urbanika" bus offers unique reach across Mexico, maximizing talent discovery and visibility. This hybrid model blends the intensive support of a Venture Studio with the flexibility and ecosystem-alignment of a grant preparation program, focusing on measurable contributions to Scroll's network health and builder community growth.

Execution

1. Operational:

• Mexican-focused research: This local node will begin by identifying founders and talented builders, mapping their locations, the verticals they are working in, their pain points, and the traction they’ve got.

• Mobile Unit (Urbanika Bus): The core outreach and engagement hub, outfitted and branded (co-created Scroll theme design needed).

• National Network: Onboarding activities are carried out locally via the bus and allies. The cohort program is catered by cross-efforts from ongoing initiatives in the region, such as those coming from Eth Mexico. This extensive network of allies will bring cross-industry and multi-disciplinary expertise and resources

• Hackathon head hunting. Mexican winners from hackathons will be contacted to funnel them to the Open Economy Program.

• Builder Program (Hybrid VS/Grant-Prep Model):

  • Sourcing & Onboarding: Recruitment via bus outreach activities, ally referrals, and direct applications through social media. Selected participants join the pilot hybrid cohort.
  • Commitment: Participants agree to build exclusively on Scroll for at least one year post-program. No equity is taken.
  • Curriculum: Designed based on insights from "Research to inform a builder support strategy" and the initial research (pain points and verticals). Note: Access to these research documents is required for curriculum finalization. Topics may include Scroll tech, ZK, smart contracts, DeFi, RWA, governance, AI, product development, legal, marketing, admin, pitching, and specifically preparing for Scroll Grant/Open applications.
  • Delivery: Uses a Flipped Classroom approach. Mentors provide study materials/homework beforehand; class time focuses on Q&A, practical application, and collaborative problem-solving. Delivered via online Masterclasses (recorded for reuse) and mentorship sessions, plus IRL work sessions/networking hosted in free spaces provided by allies (universities, corporate offices, etc.).
  • Support: Allies provide resources (connections, expertise, potential partnerships) and mentorship.
  • Open Economy funneling. The program explicitly aims to prepare founders to apply for Scroll Grants, Scroll Open, and Scroll Campus resources post-cohort.

• Pilot Tour (3 Months):

  • Months 1-2: CDMX. Setup, ally outreach, launch, recruitment, cohort selection. Begin online modules & IRL sessions in ally spaces. Announce Puebla visit.
  • Months 3: Puebla. Continue recruitment (if applicable), host IRL workshops/mentorship, engage local hubs. Final pilot sessions, performance review, data collection, reporting, planning.

• Project Management: Tracked via shared tools. Regular syncs with allies and Scroll Foundation.

Calendar of activities

We have started working (besides creating this proposal). We will already give a workshop and a conference about Scroll for a university in Mexico on June 6th.

The following activities may vary as we make agreements with local communities in Mexico City and Puebla.

May

June

July

Our activities for August will be updated soon based on our conversations.

2. Personnel & Resources:

• Core Team (Pilot Phase):
  • Project Lead: Oversees operation, budget, bus logistics, event organizing, stakeholder/ally relations, reporting. Salary: $1,250/month.
  • Builder Program Manager: Manages cohort program, curriculum deployment, participant communication, mentor coordination. Salary: $1,250/month.
• Mentors (Contract): ~5-10 experts (Legal, Marketing, Admin, Tech [ZK/DeFi/RWA/Scroll], AI). Paid $40-$60/hr for Masterclass creation and on-demand support.
• Allies Network: Organizations/individuals (e.g., Frutero Club, BandaWeb3, EspacioCripto, Cripto UNAM, Ethereum Cinco de Mayo, Ethereum México) providing scouting, mentorship, resources, and event spaces.
• Resources Needed:
  • People with Venture Studio / Builder Program experience (e.g., Frutero, RnDAO).
  • Urbanika partnership for the bus and community insights.
  • Co-created design for the Scroll theme on the bus.
  • Insights from the specified research documents.
  • Dedicated Curriculum Planning effort.
  • List of potential allies (initial list provided above).
  • Access to Scroll educational resources.
  • Support from Scroll Foundation.

3. Financial (Pilot Phase - 3 Months):

• Total Pilot Budget: $30,000 USD
• Average Monthly Budget: $10,000 USD

Category	Monthly Cost (USD)	Total 3-Month Cost (USD)	Notes
Project Leader	$1,250	$3,750	Oversees the entire operation.
Public relations support and event organization support	$1,250	$3,750	Onboarding of cohort members, mentors, and allies + Event design & logistics
Builder Program Manager	$1,250	$3,750	Manages cohort, curriculum, mentors.
Mentors	$1,250	$3,750	Masterclass creation & on-demand support (~$40-60/hr).
Social media	$500	$1,500	Posts and generates content.
Bus Operations	$1,500	$4,500	Exclusiveness agreement, branding, fuel, insurance, set up of events, co-work space, maintenance, driver, WiFi.
Program & Events	$1000	$3,000	Materials, online tools, minimal IRL logistics (using free ally spaces).
Ally Network Incentives		$1,000 + $2,000= $3,000	Finder's fees for 10 founders ($100 each) & Success commissions ($200 post-cohort).
Buffer budget		$3,000	To cover unexpected scenarios
TOTAL	$7,500	$30,000

Note: Funds managed via multi-sig.

Evaluation

• Desired Outcome: Successfully pilot a mobile builder program that prepares high-quality Mexican founders to build impactful projects on Scroll and contribute measurably to the ecosystem, priming them for official Scroll support channels.

• Success Metrics (Pilot Phase):

  • Recruitment & Engagement:
    • qualified applications received.
    • participants onboarded & actively participating.
    • active allies (sourcing, mentoring, providing spaces/resources).
    • Cohort attendance & milestone completion rates.
    • Founder Satisfaction (CSAT).
  • Participation within the Open Economy (Open Zero & Open Campus):
    • Number of cohort graduates applying to Scroll Grants / Scroll Open / Scroll Campus.
    • Number of Mexican founders that were accepted to Open Zero and Open Campus.
    • Number of Mexican teams that won Scroll programs (Open Zero & Open Campus) as well as Scrolls grants.
    • Projects that kept building on Scroll post-program.
    • Aggregate contribution to Scroll TVL growth by cohort projects (post-pilot tracking).
    • Aggregate contribution to Scroll Transaction Volume / MAUs by cohort projects (post-pilot tracking).
  • Reach & Awareness:
    • Map of identified talent (Founders & Builders).
    • CRM with reached talent and conversion rate.
    • Report of founders and builders needs.
    • Cities visited (2 for the pilot).
    • Media mentions / Social media engagement.
    • Attendees at public-facing events.

• Tracking: CRM of attendees, surveys, event sign-ins, ally reports, Scroll chain data (post-pilot), application tracking to Scroll programs, monthly syncs, quarterly forum updates.

Ally Income Model:

1. Finder's Fee: $100 USD cash payment per referred founder/team accepted into and actively participating in the cohort.
2. Success Commission: $200 USD cash payment per referred founder/team upon successful completion of the cohort AND successful application/acceptance into a Scroll resource program (e.g., Grants, Scroll Open funding, etc.).

Conclusion

This proposal outlines a 3-month, $30k pilot for the "Urbanika Builder Program" – a mobile Scroll Node initiative in Mexico. Merging intensive support inspired by Venture Studios with the flexibility and ecosystem focus of a grant-prep program (without taking equity). This action plan leverages the Urbanika bus and a national ally network. The program aims to cultivate dedicated Scroll builders, measured by their contribution to network growth and success in accessing further Scroll resources. This unique, non-equity model fosters deep ecosystem alignment and strengthens the pipeline of Mexican talent building on Scroll.