Research to inform a builder support strategy

Description

Proposal Type: Growth

Summary

For the most recent discussions on this proposal, please visit the forum

As Scroll seeks to grow, it’s critical to understand why builders and entrepreneurs choose to develop on a specific ecosystem and what the success factors are.

Critical choices for designing a grant program, incubation, and/or builder support systems depend on these insights to avoid wasting money and maximise impact.

To deliver these insights and inform Scroll’s approach to ecosystem development, we’ll:

1. Gather the lessons learned in previous research and by program managers on grant and builder support programs.

2. Collect insights from Labs and Foundation: engage with Labs and the Foundation to collect and synthesise their learnings and insights.

3. Conduct user research with builders to understand support gaps (covering research gaps identified in phase 1).

4. Present findings via a report focused on lessons for Scroll and organise a live event to disseminate the findings.

5. Conduct a workshop (inviting Delegates, Foundation, and Labs) to define Scroll’s framework to builder support based on the findings.

6. Summarise the output in document format, memefication, and retrospective: findings formated as a document and framework (further details below) for selecting and informing builder support programs in Scroll. Including memefying key insights for easy consumption, documenting learnings from this initiative, and a final NPS survey and asynchronous retrospective on the process.

The ultimate output of this proposal is data-driven, high-level RFPs of the type of builder support programs that would make sense for Scroll and a builder support program evaluation framework. The outcome of which is an informed, and well-targeted strategy that provides scroll maximum ROI on ecosystem development activities.

Duration: 4-5 months, with insights shared from month 2-3 (see estimated timeline section).

Budget: 60,264 Scroll tokens (including interviewee incentives). Or 78,344 including a 30% volatility buffer (to be held by the foundation and returned to the DAO if not needed).

Key Stakeholders: builders, grant program managers, and Scroll’s Delegates, Foundation, and Labs.

Motivation

Scroll counts with limited resources to advance its vision. If these resources are used poorly, Scroll will fail. In contrast, identifying highly effective ways to support builders would provide a key advantage. There’s already significant knowledge on builder support but this knowledge is often outdated, fragmented (e.g. reports focusing only on grant programs instead of a more holistic framing of builder support), and scattered across the individual experiences of builders and program managers.We aim to consolidate insights and advance primary research to provide high-quality and highly relevant insights so Scroll can support builders effectively and cost-efficiently.

TDLR, this proposal is for Scroll to avoid wasting millions of dollars on the wrong activities and failing to attract and retain builders. Having a data-led design of programs and strategy will instead enable Scroll to focus on high-leverage activities and become a leading player.

Disclosure of interest: RnDAO is an active delegate in Arbitrum, Scroll, and zkSync. Additionally, we run builder support programs and research ecosystem development and collaboration challenges. As such, we’re particularly curious about the conclusions of this research and plan to leverage them to inform future proposals.

Execution

Beyond what pure desk research or a survey can accomplish, this initiative will provide Scroll DAO and affiliated entities with

• Summary of builder support options already tested in web3 and lessons learnt (beyond only grant programs)

• A deep understanding of builders decision-making models and current support gaps

• A framework for selecting and informing the design of builder support programs

Operational overview:

1. Gather previous research and the lessons learned by program managers

Key research questions:

• What has been tried to support builders in Web3?

• What led to the un/successful cases for builders?

• What led to un/successful cases for ecosystems?

• Which lessons should we keep to improve the efficiency and effectiveness of programs?

Activities:

1. Map the types of builder support programs.

2. Gather, review, and synthesise previous datasets, research on grant programs (e.g. State of Web3 Grants Report, RnDAO’s research on 'Web3 aspiring entrepreneurs’, etc.) and other forms of research on builder support programs.

3. Conduct 10 interviews with Builder Support Program managers (current or having previously run a program, focus on gaps of previous research).

Methodology:

• Desk research

• User research: in-depth interviews

2. Collect insights from Labs and Foundation

Key research questions:

• What are the key strategic considerations by Labs and Foundation?

• What have Labs and Foundation already tried to support builders and which lessons were learnt?

3. Conduct user research with builders

Key research questions:

• Why do builders pick a specific ecosystem?

• What type of support do builders want?

• What unaddressed needs do builders have?

• What types of builders are there (builder personas)?

• How do builders view Scroll?

Activities:

We will:

1. Conduct an outreach program to connect with builders.

2. A short form will allow them to register for the research and will also allow us to segment the applicants and ensure coverage of the desired dimensions.

3. We will conduct 40 interviews with protocol and dApp builders (founders and technical leads). See FAQ for justification on number of interviews.

4. Builders having completed the interviews will be rewarded (see interviewee incentives in the budget breakdown).

Ecosystems to cover:

• Scroll

• Solana

• Base

These ecosystems were selected based on a survey, adjusted for voting power. Additional options for the ecosystem included:

• zkSync

• Optimism

• Celo

• Arbitrum

• Solana

• Starknet

• Polygon

• Polkadot

• Avalanche

Survey results:

576×484 53.6 KB

Builders selection: include at least 5 interviewees in each of the following labels

• Received support

  • Grant recipients

  • Having joined/currently in a builder support program (outside of grants)

  • Building in an ecosystem without having joined an official program

• Funding

  • VC funded

  • Other sources of funding (angel, debt, revenue-based financing, etc).

  • Web3 grants recipients (includes Gitcoin rounds)

  • Hasn’t raised funding

• Special circumstances

  • Top hackathon participants/ winners

  • Moved to another ecosystem

Methodology:

Voice of Consumer with Jobs To Be Done Framework. Including live interviews with all participants that focus on the following topics:

• Participant background and projects

• Specific project demands

• Participant decision-making process around ecosystem and technology

5. Present finding

The deliverables below are intermediate deliverables that will be transformed into an actionable framework to assess builder support programs in steps 5 & 6.

Deliverable 1:

We’ll compile a comprehensive report with the findings, including

• Executive summary

• Methodology overview

• Builders database

• Detailed research findings, including

  • builder personas

  • ecosystem decision-making factors

  • existing builder support programs mapping

  • builders needs gap analysis

  • learnings from previous research and primary research on programs

• Actionable recommendations tailored to Scroll’s ecosystem development strategy.

Deliverable 2:

Following the report, we’ll host a live Q&A event to further disseminate the learnings, and make ourselves available for up to 3 hours of chat conversation.

6. Define Scroll’s framework/approach to builder support:

Key Questions:

• What type of builder support programs should Scroll consider?

• What recommendations and key design principles should be taken into account for these programs?

Activities:

We’ll facilitate a workgroup with Delegates, Labs and Foundation members to develop a framework and approach to builder support in Scroll.

Methodology:

Focused work sessions by the team and a variety of stakeholder interactions, including:

• Live workshops (minimum 2, 1-2 hours each)

• Group chat engagement for up to 3 weeks to gather input and feedback

• Async workshops

Step 4 will include a review and alignment with outputs from related initiatives, including Strategy from Scroll’s Lab and Foundation and outcomes of Strategic Deliberation Process.

Deliverable 3:

2 workshops to gather input and feedback

7. Summarise the output in document format

Deliverable 4:

we’ll document and share the outputs from this initiative into a comprehensive document, including:

• High-level builder support framework: types of programs and considerations about said programs

• Research insights (from phase 3).

• Evaluation grid for Builder Support Program Proposals (example to be populated with research findings)

• Suggested next steps and additional recommendations, including high-level RFPs of builder support programs (for DAO, Labs or Foundation to action)

• Lessons learnt from this initiative

This step also includes memefying key insights for easy consumption and running a retrospective and NPS survey on the initiative.

Additionally, as per the foundation’s request, we’ll leverage the learnings from this initiative to work with the Foundation (and interested delegates) in mapping what an ongoing user research program (that’s not dependent on a single service provider) can look like.

Personnel & Resources

This proposal is led by RnDAO.

Daniel Stringer, PhD (project lead and user researcher): User Researcher at RnDAO. Daniel has over 15 years of experience leading user research studies and teaching companies to use human-centred design in their operations at Facebook, The World Bank, Google and other organisations.

https://www.linkedin.com/in/danieltheory/

Mercedes Rodriguez (coordination, outreach, and research support): Operations Manager and community builder with over 7 years of experience in strategic operations, team leadership, and project management within humanitarian and the web3 space. Co-Founder of the Ethereum Venezuela Community. Previously Researcher and Operations Manager at El Dorado. YLAI 2025 fellow and Ethereum Foundation Next Billion Fellow.

https://www.linkedin.com/in/mecherodsim

Maya Caddle (analyst): Expert in market expansion and launches. Previously the general manager and Product Lead of Onboard (now a global Coinbase partner) and took it from a high level idea to tens of millions in liquidity. She also led a tech unicorn’s expansion into MENA.

https://www.linkedin.com/in/maya-caddle/

Andrea Gallagher (research planning oversight): Drea is the research lead at RnDAO. Having led research teams since Web1 and all the way to Web3, including being research lead at Google Suite, Asana and Aragon, and as an innovation catalyst at Inuit (Quickbooks).

https://www.linkedin.com/in/andreagallagher/

Daniel Ospina (stakeholder management support): Instigator at RnDAO. Previously Supervisory Council at SingularityNET and Head of Governance at Aragon, consulted on system design and innovation methodology for Google for Startups, BCG, and Daimler. HBR author.

https://www.linkedin.com/in/conductal/

Additional team members will be involved as needed, including RnDAO’s comms and outreach team in the sourcing of participants.

Financial

Budget for Scroll Research to inform a builder support strategy

The Foundation will receive the funds, review the quality of deliverables, and execute (or withhold) payments to RnDAO according to the payment schedule.

Estimated Timeline

• From kick-off to completion of Step 4 (Deliverables 1 & 2 i.e. presentation of findings): week 0-11

• Completion Step 5 (Deliverable 3 i.e. Framework development workshop): week 12-14

• Completion Step 6 (Deliverable 4 i.e. Final report): week 14-16

If the initiative is not completed within 6 months from kick-off, the foundation can decide to cancel or modify subsequent payments.

Evaluation

Ultimate goal

The research findings define the selection and design of builder support programs (using evaluation checklist, research findings, and programs framework), leading to:

• Proposals created for Builder Support Programs

• Concrete initiatives funded by the DAO/Foundation/Labs

• Changes to initiatives based on research findings

NPS score amongst delegates, Foundation, and Labs for the research.

Leading indicators

• % of participation in workshops (tokens and individuals) from the top 100 delegates

• Read time and open rate of research report(s) - calculated with docsend

Conclusion

This research initiative helps Scroll understand how to better support builders. By conducting interviews with builders and program managers, the project will:

• Discover why builders choose specific ecosystems

• Identify what support builders need

• Create builder personas

• Learn lessons from existing support programs

The end goal is to develop a clear, effective framework for Scroll’s builder support strategy. This will help Scroll make smarter decisions about grants, incubation, and support programs, ultimately maximizing the impact of their resources and attracting more talented builders to their ecosystem.

The project will result in a comprehensive report, a live event to share findings, and a strategic framework for future builder support initiatives.